The Vlog Blog

[fa icon='calendar'] 09-Aug-2017 17:59:44 / by Hannah Jones

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The one about the vlogs…

Exciting news here at upriseUP – we’ve added vlogging to our long list of activities! In May we filmed the talks from our most recent event and uploaded them for your viewing pleasure (watch our playlist here).

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Keyword Insertion: Is Relevancy Really In The Eyes Of The Beholder?

[fa icon='calendar'] 27-Jul-2017 11:48:34 / by Cameron Furmidge posted in AdWords, Keyword Insertion

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An Experiment into Improving Ad Performance Using Keyword Insertion

Keyword insertion, or dynamic keyword insertion as it used to be called, is a feature of AdWords that can be used in ad headlines to increase relevance to the users search query. One of the features that we’re most excited about here at upriseUP is the fact that using keyword insertion increases relevancy and dramatically increases your ads performance.

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Cross Device Remarketing & Tracking In Google

[fa icon='calendar'] 17-Jul-2017 12:04:18 / by Robyn Mann posted in Analytics, Cross Device Tracking, Cross Device Remarketing

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Why is cross device tracking so important? Well right now you’ll be reading this blog on a phone, tablet or desktop computer. Research from GlobalWebIndex shows that, on average, the typical digital consumer owns 3.64 connected devices and the average British household now owns 7.4 internet gadgets, as well as a YouGov survey showing that 11% of households owning three or more tablets. With devices now outnumbering people, accurately tracking across all them has never been more important!

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Google’s New Targeting Options Get the Right Ads To the Right People

[fa icon='calendar'] 07-Jul-2017 16:41:29 / by Dan Biggs posted in PPC, AdWords, YouTube

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One of the main advantages of digital marketing over physical channels is the ability to target a particular audience who you know are receptive to your advertising. A billboard may be seen by many, but it is also seen by everyone, and many of those people might not be your target audience, causing the money you spend on them to be wasted. AdWords gives us many tools to target our advertising, and in a recent live stream Google discussed additions to one of the most powerful, remarketing lists.

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A Guide To Google Featured Snippets

[fa icon='calendar'] 05-Jul-2017 16:00:00 / by Hannah Jones posted in Google Algorithms, featured snippets

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If you were on the internet in March 2017 you may have come across a Featured Snippet claiming former President Obama is planning a coup, certain Republicans are Nazis and several American Presidents were members of the KKK.

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Google's €2 Billion Fine For Shopping Ads, And Why This Isn't The Real Punishment

[fa icon='calendar'] 27-Jun-2017 16:57:00 / by Dan Biggs posted in Shopping Ads, google fine

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For years now Google has proudly had the company motto of ‘Don’t Be Evil’, and you’d think sticking to that would be easy. Today, however, that motto must feel like a bad joke, as Google has been hit with a record breaking €2.42 billion fine by the EU for antitrust practices regarding it’s shopping ads.

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Making A Splash: upriseUP Fundraises For Swim22

[fa icon='calendar'] 20-Jun-2017 15:05:00 / by Louisa Whorrod posted in Events, fundraising, swim22

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From 22nd February to 22nd May, 6 upriseUP staff took the plunge and each swam 22 miles for Diabetes UK, raising £708.41 in the process!

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Missing AdWords Data: The Google Ship Springs Another Leak

[fa icon='calendar'] 14-Jun-2017 18:04:00 / by Dan Biggs posted in AdWords, missing data

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Google seem to have misplaced more data, but this time it’s the big fish. Today, AdWords suffered a major reporting error causing data to not be shown in the AdWords interface from noon. For those worried that their ads have not been showing since that time, you will be relieved to know that we have tested our ads on the Search Network and they are still running as usual. However, whether this missing AdWords data is recoverable or not is still in question.

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Google Analytics Home: The Good, The Bad, And The Ugly

[fa icon='calendar'] 09-Jun-2017 17:26:00 / by Dan Biggs posted in Analytics, analytics updates

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Google announced in a blog post last month that they were implementing a new landing page for Analytics accounts, called Home, that would be released globally at a later date. That date, it turns out, was this week, and we can now see what the newest addition to Analytics can do.

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Come & See Us At The Charity Fair 2017

[fa icon='calendar'] 07-Jun-2017 15:14:00 / by Susan Lambiase posted in SEO, GrantsPro, Events, Charity, Analytics, Ad Grants, Nonprofits

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We are really excited to be attending the DSC Charity Fair on the 28th June where we’ll be kicking off the fair’s sessions with our ‘Maximising Search Engine Marketing Learning Lab’.

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