The first thing to bear in mind when hearing the letters G.D.P.R is not to panic. It’s correct that the GDPR (the General Data Protection Regulations) are coming in to force on 25th May 2018 but what most people don’t seem to have remembered is that the Data Protection Act has been legislation since 1998
Understandably, charities have limited marketing budgets and need to maximise return on investment. Investing time and money to manage the online presence of a charity shop may seem unnecessary, but in reality, it is essential
The biggest anti-Christmas gesture (since Santa drunk too much whisky and gave Rudolf that big red nose) has just been released by Google aimed squarely at Google Ad Grant accounts.
At a time when fundraising in the sector is becoming increasingly difficult, digital is offering an increasingly effective channel.
Now, as the digital fundraising sector is reaching a level of maturity, despite the constantly changing technical and cultural landscape, clear best practices are starting to emerge. This is the first of a series of blogs that upriseUP intend to publish to help pass on our learnings.
In this series of blogs, we are reviewing the plethora of ad extensions on offer from Google and what they can do for your ads. If you haven’t already, please see our first instalment where we reviewed sitelinks, callouts, structured snippets and call extensions, as well as why you should be using ad extensions wherever possible.
We were delighted to exhibit at this years ‘The Digital Journey’ with Community Impact Bucks on the 5th October. The conference proved to be a great success with over 100 people attending and some great exhibitions on show.
Campaign Budgets Can Now Spend Up To Double Their Daily Limit
Did you know Internet traffic is like an ocean? Some days, there will be small waves. Other days, there will be great big ones.
So states Google’s latest AdWords help article, relating to the latest update released last week. https://support.google.com/adwords/answer/1704443
At upriseUP we’re back from enjoying all that BrightonSEO 2017 had to offer!
BrightonSEO is not just about Search Engine Optimisation. We gained some great insights into Analytics, Social Media and Email Marketing, as well as Business Strategy. The wide-ranging sessions from industry experts offered real food for thought and were jam-packed with tips, do’s and don’ts, discussions and new tools to help meet our digital marketing objectives.
A couple of weeks ago we woke up to the exciting news that Google were allowing certain grant accounts to bid over the previous limit of $2. In this blog, we briefly summarise the initial results we have seen and detail our recommended strategy to make use of this opportunity for those who have the option.
For years now Google has proudly had the company motto of ‘Don’t Be Evil’, and you’d think sticking to that would be easy. Today, however, that motto must feel like a bad joke, as Google has been hit with a record breaking €2.42 billion fine by the EU for antitrust practices regarding it’s shopping ads.