BrightonSEO 2017 - Our 30 Key Takeaways

[fa icon='calendar'] 19-Sep-2017 17:43:18 / by Louisa Whorrod posted in Brighton SEO

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At upriseUP we’re back from enjoying all that BrightonSEO 2017 had to offer!

 

BrightonSEO is not just about Search Engine Optimisation. We gained some great insights into Analytics, Social Media and Email Marketing, as well as Business Strategy. The wide-ranging sessions from industry experts offered real food for thought and were jam-packed with tips, do’s and don’ts, discussions and new tools to help meet our digital marketing objectives.

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Google’s Grant Account Game-changer: Initial Results and Next Steps

[fa icon='calendar'] 12-Sep-2017 17:57:50 / by Alex Howat posted in PPC, GrantsPro, Ad Grants

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Further Clarification

A couple of weeks ago we woke up to the exciting news that Google were allowing certain grant accounts to bid over the previous limit of $2. In this blog, we briefly summarise the initial results we have seen and detail our recommended strategy to make use of this opportunity for those who have the option.

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Google's €2 Billion Fine For Shopping Ads, And Why This Isn't The Real Punishment - UPDATED

[fa icon='calendar'] 10-Sep-2017 16:57:00 / by Dan Biggs posted in Shopping Ads, google fine

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For years now Google has proudly had the company motto of ‘Don’t Be Evil’, and you’d think sticking to that would be easy. Today, however, that motto must feel like a bad joke, as Google has been hit with a record breaking €2.42 billion fine by the EU for antitrust practices regarding it’s shopping ads.

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AdWords Introduces ‘Better, Simpler’ Ad Rotation Settings

[fa icon='calendar'] 30-Aug-2017 12:17:31 / by Alex Howat posted in AdWords, Ad Rotation

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Ad Rotation - What's Changing?

Following on from recent updates to the AdWords interface and targeting options, yesterday Google announced the latest change to how AdWords operates. To put it simply, on the 25th September the number of ad rotation setting available will be changed from four to two.


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Automated Marketing for Charities – Why You’ll love Automation

[fa icon='calendar'] 25-Aug-2017 09:59:35 / by Ed Coles posted in Charity, Automated Marketing

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What is Automated Marketing?

Automated marketing is quickly becoming one of the fastest growing digital marketing sectors, and there’s a reason why so many people are interested. But what exactly is automated marketing, and why would you or your organisation want to use it?

 

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Game-changer from Google AdWords - Maximum Bids Increased for Grantspro!

[fa icon='calendar'] 24-Aug-2017 15:54:07 / by Robyn Mann posted in GrantsPro, Ad Grants, Smart Bidding, Conversions

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Smart Bidding - Over $2 in Grantspro Accounts

There’s been an exciting new development as Google have begun sending invites to selected Grantspro accounts to try out a new Smart Bidding feature called ‘Maximise Conversions’. This feature has been available for Paid AdWords accounts since May 2017, but is only now being made available to (certain) Grantspro accounts.

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Extend Your Knowledge of Ad Extensions - Part 1

[fa icon='calendar'] 22-Aug-2017 17:22:21 / by Cameron Furmidge posted in PPC, AdWords, Ad Extensions

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What Are Ad Extensions?

Ad extensions are a feature on the Google Search Network that provide the user with valuable information about the services you offer and can help improve your search campaigns’ performance. But with so many extensions on offer, it can be confusing to work out when and what to use. 

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The Vlog Blog

[fa icon='calendar'] 09-Aug-2017 17:59:44 / by Hannah Jones

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The one about the vlogs…

Exciting news here at upriseUP – we’ve added vlogging to our long list of activities! In May we filmed the talks from our most recent event and uploaded them for your viewing pleasure (watch our playlist here).

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Keyword Insertion: Is Relevancy Really In The Eyes Of The Beholder?

[fa icon='calendar'] 27-Jul-2017 11:48:34 / by Cameron Furmidge posted in AdWords, Keyword Insertion

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An Experiment into Improving Ad Performance Using Keyword Insertion

Keyword insertion, or dynamic keyword insertion as it used to be called, is a feature of AdWords that can be used in ad headlines to increase relevance to the users search query. One of the features that we’re most excited about here at upriseUP is the fact that using keyword insertion increases relevancy and dramatically increases your ads performance.

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Cross Device Remarketing & Tracking In Google

[fa icon='calendar'] 17-Jul-2017 12:04:18 / by Robyn Mann posted in Analytics, Cross Device Tracking, Cross Device Remarketing

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Why is cross device tracking so important? Well right now you’ll be reading this blog on a phone, tablet or desktop computer. Research from GlobalWebIndex shows that, on average, the typical digital consumer owns 3.64 connected devices and the average British household now owns 7.4 internet gadgets, as well as a YouGov survey showing that 11% of households owning three or more tablets. With devices now outnumbering people, accurately tracking across all them has never been more important!

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