Search Engine Optimisation (SEO) is often a term thrown around by businesses, but from my experience, most people don’t understand the full scope of what is covered by SEO. All they know is, they’ve got to try and improve it!
What is Automated Marketing?
Automated marketing is quickly becoming one of the fastest growing digital marketing sectors, and there’s a reason why so many people are interested. But what exactly is automated marketing, and why would you or your organisation want to use it?
In my last blog on optimising for voice search, I mentioned utilising microdata – but what exactly is microdata? Microdata is a type of structured data mark-up which can be used to add additional information to your organic listings. These little extra bits of information at the bottom of your results are known as ‘Rich Snippets’.
Voice search is something that is becoming increasingly popular and here at upriseUP we believe that it’s only going to get bigger. In May 2016 at their I/O event, Google announced that 20% of mobile search queries were made using voice search, and ComScore estimate that a half of all searches by 2020 will be made by voice.
Last week we hosted the first of many (hopefully!) digital marketing talks. The evening was created to start developing a community of people involved in Digital Marketing where we can share useful findings, thoughts and content.
Last Friday saw the 13th Brighton SEO conference take place. Having outgrown the Brighton Dome, this year and having ‘come a long way from a room in a pub’, the conference was held at the Brighton Centre. If you’re not familiar with Brighton SEO, it’s a place where all forms of SEO geeks can gather and discuss all things SEO.