Digital Marketing For Charities: An Overview

[fa icon="calendar"] 27-Feb-2017 17:00:00 / by Cameron Furmidge

Cameron Furmidge

 

Thursday 23rd of February saw over 25 charity marketing professionals brave Storm Doris to join us for upriseUP’s Digital Marketing for Charities event. upriseUP has worked with over 50 non-profit organisations and through hosting the evening aimed to highlight some of the key areas that can make a huge difference to a charities digital presence.

 

 Thank you to all who attended our digital marketing for charities event and made the event possible, especially our speakers who were kind enough to provide us with their knowledge and insight. Links to all the presentations given throughout the evening can be found in our presentation library, and we’ve provided an overview of the speakers topics below.

 

 

BERTIE BOSRÉDON – DIGITAL STRATEGIST

Bertie has over 20 years digital experience and spoke about digital transformation, why digital literacy is important and the different stages of digital marketing development. Bertie provided a very entertaining talk and touched on ways to incorporate digital roles through departments, as well as how and why you should gain digital knowledge.

 

MATT HAWORTH – REASON DIGITAL

Matt, co-founder of Reason Digital and author of The Digital Fundraising Book, presented the truth about charity social media and how to get it right. With a very informative talk, he provided insights on how people can help get results for you, why you must be social and how to think of your platforms as communities of people, and not just platforms and algorithms.

  

NICK PHILLIPS – COMMUNITY IMPACT BUCKS

Nick has a strong background in both commercial and charity management and spoke about his own journey into the world of digital with Community Impact Bucks. He highlighted why charities should build resilience and attempt to bridge the widening ‘digital gap’ that is emerging between charities and businesses.

 

JOHN ONION – UPRISEUP

Our very own John Onion, founder of upriseUP, spoke about Paid Search and the importance of targeting someone at the exact moment they are searching for you. John also highlighted the importance of AdWords for charities and included some information on best practice for Google Grants and optimising your account.

 

NATHAN POTTS – GOOGLE

Nathan has been helping to develop a portfolio of Google advertising agencies for nearly a year, and provided industry insights on the effectiveness of Paid Search, Display and Remarketing campaigns for non-profits. Nathan also spoke about the Google for Nonprofits scheme, Google Ad Grants and YouTube for Nonprofits, all available to eligible charities free of charge.

 

Thanks again for all those who helped make our digital marketing for charities event a huge success.

 

If you have any questions about topics discussed on the evening, or want to know more about our services and how we can help your charity, then please get in touch

 

Topics: AdGrants, Charity, urUevents

Cameron Furmidge

Written by Cameron Furmidge

Digital Marketing Executive, upriseUP