For years now Google has proudly had the company motto of ‘Don’t Be Evil’, and you’d think sticking to that would be easy. Today, however, that motto must feel like a bad joke, as Google has been hit with a record breaking €2.42 billion fine by the EU for antitrust practices regarding it’s shopping ads.
This fine comes as the sting in the tail of a seven-year investigation into Google’s search algorithms, which concluded that Google had placed its own shopping ads service above other price comparison sites “irrespective of [their] merits,” and accused the company of “abusing its dominant position by systematically favouring” its own ads.
A slide from the EU commission explaining their argument
This would be the largest antitrust fine ever handed out in European courts, but the €2.42 billion still only amounts to around 2.7% of Google’s annual revenue. Though a very public blemish on Google’s record, this will not break the bank. The more long-term worry for Google is that the ruling has stated that they must end their antitrust practices within 90 days or face further fines. This would mean changing how Google ranks web pages on its search results page to more evenly weight non-Google comparison shopping services.
If this ruling gets enforced, it could have a major effect on the performance of shopping adverts on the
This is very likely to not be the final chapter in the story. Google
This is not the only point of contention between the EU and Google either. There are investigations ongoing into Google’s AdSense