A while ago we wrote a blog on the new Maximise Conversions bidding strategy , which allowed Google grant users to exceed the $2 bid limit. At the end of that post, we concluded that we’d need more time to test and observe the new system before we could make a decision on it’s usefulness.
The biggest anti-Christmas gesture (since Santa drunk too much whisky and gave Rudolf that big red nose) has just been released by Google aimed squarely at Google Ad Grant accounts.
We were delighted to exhibit at this years ‘The Digital Journey’ with Community Impact Bucks on the 5th October. The conference proved to be a great success with over 100 people attending and some great exhibitions on show.
A couple of weeks ago we woke up to the exciting news that Google were allowing certain grant accounts to bid over the previous limit of $2. In this blog, we briefly summarise the initial results we have seen and detail our recommended strategy to make use of this opportunity for those who have the option.
Smart Bidding - Over $2 in Grantspro Accounts
There’s been an exciting new development as Google have begun sending invites to selected Grantspro accounts to try out a new Smart Bidding feature called ‘Maximise Conversions’. This feature has been available for Paid AdWords accounts since May 2017, but is only now being made available to (certain) Grantspro accounts.
We are really excited to be attending the DSC Charity Fair on the 28th June where we’ll be kicking off the fair’s sessions with our ‘Maximising Search Engine Marketing Learning Lab’.
Following an important update to the visibility of the components of ad rank, Google has announced on Google Ad Help support that as of June 2017, a quality filter will be in place on Ad Grant ads in the search auction.
Recently published reports concerning charity digital literacy, namely the Stronger Charities for a Stronger Society report by the House of Lords and The Charity Digital Skills Report by Zoe Amar and David Evans, have provided some insight into how digitally literate charities currently are, but perhaps more importantly, what the future of the charity sector looks like from a digital perspective.
As we posted recently, Google Ad Grants have now become part of a larger programme called Google for Nonprofits. As part of this development, Google have also rolled out their YouTube for Nonprofits Programme to UK shores, which had previously only been available to users in the US.