Cross Device Remarketing & Tracking In Google

[fa icon='calendar'] 17-Jul-2017 12:04:18 / by Robyn Mann posted in Analytics, Cross Device Tracking, Cross Device Remarketing

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Why is cross device tracking so important? Well right now you’ll be reading this blog on a phone, tablet or desktop computer. Research from GlobalWebIndex shows that, on average, the typical digital consumer owns 3.64 connected devices and the average British household now owns 7.4 internet gadgets, as well as a YouGov survey showing that 11% of households owning three or more tablets. With devices now outnumbering people, accurately tracking across all them has never been more important!

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