Moving Forward By Going Back: Why Historic Quality Data Is So Exciting

[fa icon='calendar'] 17-May-2017 14:47:00 / by Dan Biggs posted in PPC, AdWords, data analysis, quality score

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Google Adds the Historic Quality Score Column

In a recent update to AdWords, Google have added seven new reporting columns regarding quality score which not only enhances the visibility of some data, but also provides exciting possibilities for how quality score can be monitored. 

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Things Ben Doesn’t Know About Data Studio

[fa icon='calendar'] 20-Apr-2017 15:45:00 / by Alex Howat posted in data studio, data analysis

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WHAT IS GOOGLE DATA STUDIO?

Google Data Studio is a fantastic report creating tool that allows data to be obtained from a wide variety of sources, and presented in a visually thrilling way. Originally available as part of the Google Analytics 360 Suite, it has now been rolled out across the world (except for ten countries – but more on that later). While officially it is still in Beta, it is capable of producing professional looking reports.

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