Keyword Insertion: Is Relevancy Really In The Eyes Of The Beholder?

[fa icon='calendar'] 27-Jul-2017 11:48:34 / by Cameron Furmidge posted in AdWords, Keyword Insertion

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An Experiment into Improving Ad Performance Using Keyword Insertion

Keyword insertion, or dynamic keyword insertion as it used to be called, is a feature of AdWords that can be used in ad headlines to increase relevance to the users search query. One of the features that we’re most excited about here at upriseUP is the fact that using keyword insertion increases relevancy and dramatically increases your ads performance.

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