How User Experience Impacts SEO Performance

[fa icon='calendar'] 07-Mar-2017 17:30:00 / by Hannah Jones posted in SEO, Mobile, UX

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Is the world of online search heading towards a new reign; where user experience, not content, is king?

 

I’m not saying that content isn’t vital – it is. You can’t sell a product you don’t have, you can’t get a click to a webpage you haven’t created, and no-one wants to read an article three years out of date; Google will still rank newer, fresher content above old. However, in an online world where everyone is creating original content, how do you get a competitive edge? User experience; it’s been estimated that by 2020, customer experience will overtake price and produce as the key brand differentiator.

 

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Voice Search & Optimising Your Site

[fa icon='calendar'] 09-Feb-2017 11:00:00 / by Ed Coles posted in SEO, Mobile, Voice Search

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Voice search is something that is becoming increasingly popular and here at upriseUP we believe that it’s only going to get bigger. In May 2016 at their I/O event, Google announced that 20% of mobile search queries were made using voice search, and ComScore estimate that a half of all searches by 2020 will be made by voice.

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Google's "Mobile First Index" & What It Means For You

[fa icon='calendar'] 17-Jan-2017 11:30:00 / by Kapwom Dingis posted in SEO, Page Speed, Mobile, Indexing

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In September 2016, Google announced that it would be separating its search index into separate versions. The mobile index, which will be regularly updated and a separate, secondary index for desktops.

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Micro Moments & Other upriseUP Events

[fa icon='calendar'] 02-Dec-2016 17:00:00 / by Ed Coles posted in PPC, SEO, Mobile, Events, Business

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Last week we hosted the first of many (hopefully!) digital marketing talks. The evening was created to start developing a community of people involved in Digital Marketing where we can share useful findings, thoughts and content.

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Amping Up Mobile Page Load Speed

[fa icon='calendar'] 22-Aug-2016 16:25:00 / by Chris Elderfield posted in SEO, Page Speed, AMP, Mobile

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The attention of web users is hard enough to grab on a desktop display, and now as mobile web overtakes desktop as the most common user interface, the attention of the mobile user has to be taken into account.

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