In this series of blogs, we are reviewing the plethora of ad extensions on offer from Google and what they can do for your ads. If you haven’t already, please see our first instalment where we reviewed sitelinks, callouts, structured snippets and call extensions, as well as why you should be using ad extensions wherever possible.
Campaign Budgets Can Now Spend Up To Double Their Daily Limit
Did you know Internet traffic is like an ocean? Some days, there will be small waves. Other days, there will be great big ones.
So states Google’s latest AdWords help article, relating to the latest update released last week. https://support.google.com/adwords/answer/1704443
A couple of weeks ago we woke up to the exciting news that Google were allowing certain grant accounts to bid over the previous limit of $2. In this blog, we briefly summarise the initial results we have seen and detail our recommended strategy to make use of this opportunity for those who have the option.
What Are Ad Extensions?
Ad extensions are a feature on the Google Search Network that provide the user with valuable information about the services you offer and can help improve your search campaigns’ performance. But with so many extensions on offer, it can be confusing to work out when and what to use.
One of the main advantages of digital marketing over physical channels is the ability to target a particular audience who you know are receptive to your advertising. A billboard may be seen by many, but it is also seen by everyone, and many of those people might not be your target audience, causing the money you spend on them to be wasted. AdWords gives us many tools to target our advertising, and in a recent live stream Google discussed additions to one of the most powerful, remarketing lists.
Google Adds the Historic Quality Score Column
In a recent update to AdWords, Google have added seven new reporting columns regarding quality score which not only enhances the visibility of some data, but also provides exciting possibilities for how quality score can be monitored.
ADS APPEARING ON FAKE NEWS SITES
The Times & The Sun’s leading story two days in a row have been all about how ads from charities and government funded programmes are being shown on fake news websites. This has obviously caused outrage and shock, with newspapers claiming that this is costing the public money, as well as arguing that ads appearing on fake news sites are funding and promoting those sites.
LANDING PAGES & ADWORDS
Landing pages have a big impact on the performance of your ads in AdWords. If they’re not user friendly, or they have uninteresting or irrelevant content, then your ad performance will suffer.
Last Monday night we hosted our Ecommerce event, which is our second event to date, made possible thanks to a group of industry professionals providing informative and engaging talks. The aim of the evening was to provide insight on the importance of Ecommerce to those working in online retail.
At the beginning of a new year we often find ourselves both looking back over the past 12 months and making predictions for the year ahead and it seems safe to say that 2017 will see more charities further embracing all things digital.