Come & See Us At The Charity Fair 2017

[fa icon='calendar'] 07-Jun-2017 15:14:00 / by Susan Lambiase posted in SEO, GrantsPro, Events, Charity, Analytics, Ad Grants, Nonprofits

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We are really excited to be attending the DSC Charity Fair on the 28th June where we’ll be kicking off the fair’s sessions with our ‘Maximising Search Engine Marketing Learning Lab’.

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Brighton SEO key Takeaways – April 2017

[fa icon='calendar'] 18-Apr-2017 17:04:00 / by Kapwom Dingis posted in SEO, Brighton SEO

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While many lessons were learned at Brighton SEO (the April 2017 edition), there was definitely one that stood out above everything else – Remember to test your t-shirt cannon before you host an event (sorry Kelvin!).

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Rich Snippets & Structured Data Markup

[fa icon='calendar'] 28-Mar-2017 14:01:00 / by Ed Coles posted in SEO, rich snippets, structured data

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In my last blog on optimising for voice search, I mentioned utilising microdata – but what exactly is microdata? Microdata is a type of structured data mark-up which can be used to add additional information to your organic listings. These little extra bits of information at the bottom of your results are known as ‘Rich Snippets’.

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How User Experience Impacts SEO Performance

[fa icon='calendar'] 07-Mar-2017 17:30:00 / by Hannah Jones posted in SEO, Mobile, UX

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Is the world of online search heading towards a new reign; where user experience, not content, is king?

 

I’m not saying that content isn’t vital – it is. You can’t sell a product you don’t have, you can’t get a click to a webpage you haven’t created, and no-one wants to read an article three years out of date; Google will still rank newer, fresher content above old. However, in an online world where everyone is creating original content, how do you get a competitive edge? User experience; it’s been estimated that by 2020, customer experience will overtake price and produce as the key brand differentiator.

 

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Voice Search & Optimising Your Site

[fa icon='calendar'] 09-Feb-2017 11:00:00 / by Ed Coles posted in SEO, Mobile, Voice Search

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Voice search is something that is becoming increasingly popular and here at upriseUP we believe that it’s only going to get bigger. In May 2016 at their I/O event, Google announced that 20% of mobile search queries were made using voice search, and ComScore estimate that a half of all searches by 2020 will be made by voice.

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Google's "Mobile First Index" & What It Means For You

[fa icon='calendar'] 17-Jan-2017 11:30:00 / by Kapwom Dingis posted in SEO, Page Speed, Mobile, Indexing

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In September 2016, Google announced that it would be separating its search index into separate versions. The mobile index, which will be regularly updated and a separate, secondary index for desktops.

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Micro Moments & Other upriseUP Events

[fa icon='calendar'] 02-Dec-2016 17:00:00 / by Ed Coles posted in PPC, SEO, Mobile, Events, Business

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Last week we hosted the first of many (hopefully!) digital marketing talks. The evening was created to start developing a community of people involved in Digital Marketing where we can share useful findings, thoughts and content.

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Google Update Penguin, & Add A Possum To The Mix...

[fa icon='calendar'] 11-Oct-2016 10:00:00 / by Chris Elderfield posted in SEO, Google Algorithms

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Not too recently I put together a post about the plethora of Google algorithms – most lovingly named after zoo animals – and ended with the closing remark that we’d be back to update you on any further changes from Google HQ. Well, they have been busy and apparently I’m a man of my word so let’s get started.

 

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A Tour Around The Google Zoo...

[fa icon='calendar'] 16-Sep-2016 11:00:00 / by Chris Elderfield posted in SEO, Google Algorithms

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To a lot of people – myself included prior to this job – Google is some sort of magic box for every possible query and search under the sun. “How does it work?” is usually met with shrugged shoulders and a puzzled expression but not today. So let’s get into it.

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BrightonSEO - Our Top 9 Takeways

[fa icon='calendar'] 13-Sep-2016 16:56:00 / by Ed Coles posted in PPC, SEO, Brighton SEO

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Last Friday saw the 13th Brighton SEO conference take place. Having outgrown the Brighton Dome, this year and having ‘come a long way from a room in a pub’, the conference was held at the Brighton Centre. If you’re not familiar with Brighton SEO, it’s a place where all forms of SEO geeks can gather and discuss all things SEO.

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