Search Engine Optimisation (SEO) is often a term thrown around by businesses, but from my experience, most people don’t understand the full scope of what is covered by SEO. All they know is, they’ve got to try and improve it!
We are really excited to be attending the DSC Charity Fair on the 28th June where we’ll be kicking off the fair’s sessions with our ‘Maximising Search Engine Marketing Learning Lab’.
While many lessons were learned at Brighton SEO (the April 2017 edition), there was definitely one that stood out above everything else – Remember to test your t-shirt cannon before you host an event (sorry Kelvin!).
In my last blog on optimising for voice search, I mentioned utilising microdata – but what exactly is microdata? Microdata is a type of structured data mark-up which can be used to add additional information to your organic listings. These little extra bits of information at the bottom of your results are known as ‘Rich Snippets’.
Is the world of online search heading towards a new reign; where user experience, not content, is king?
I’m not saying that content isn’t vital – it is. You can’t sell a product you don’t have, you can’t get a click to a webpage you haven’t created, and no-one wants to read an article three years out of date; Google will still rank newer, fresher content above old. However, in an online world where everyone is creating original content, how do you get a competitive edge? User experience; it’s been estimated that by 2020, customer experience will overtake price and produce as the key brand differentiator.
Voice search is something that is becoming increasingly popular and here at upriseUP we believe that it’s only going to get bigger. In May 2016 at their I/O event, Google announced that 20% of mobile search queries were made using voice search, and ComScore estimate that a half of all searches by 2020 will be made by voice.
In September 2016, Google announced that it would be separating its search index into separate versions. The mobile index, which will be regularly updated and a separate, secondary index for desktops.
Last week we hosted the first of many (hopefully!) digital marketing talks. The evening was created to start developing a community of people involved in Digital Marketing where we can share useful findings, thoughts and content.
Not too recently I put together a post about the plethora of Google algorithms – most lovingly named after zoo animals – and ended with the closing remark that we’d be back to update you on any further changes from Google HQ. Well, they have been busy and apparently I’m a man of my word so let’s get started.
To a lot of people – myself included prior to this job – Google is some sort of magic box for every possible query and search under the sun. “How does it work?” is usually met with shrugged shoulders and a puzzled expression but not today. So let’s get into it.