How User Experience Impacts SEO Performance

[fa icon='calendar'] 07-Mar-2017 17:30:00 / by Hannah Jones posted in SEO, Mobile, UX

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Is the world of online search heading towards a new reign; where user experience, not content, is king?

 

I’m not saying that content isn’t vital – it is. You can’t sell a product you don’t have, you can’t get a click to a webpage you haven’t created, and no-one wants to read an article three years out of date; Google will still rank newer, fresher content above old. However, in an online world where everyone is creating original content, how do you get a competitive edge? User experience; it’s been estimated that by 2020, customer experience will overtake price and produce as the key brand differentiator.

 

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