Google’s New Targeting Options Get the Right Ads To the Right People

[fa icon='calendar'] 07-Jul-2017 16:41:29 / by Dan Biggs posted in PPC, AdWords, YouTube

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One of the main advantages of digital marketing over physical channels is the ability to target a particular audience who you know are receptive to your advertising. A billboard may be seen by many, but it is also seen by everyone, and many of those people might not be your target audience, causing the money you spend on them to be wasted. AdWords gives us many tools to target our advertising, and in a recent live stream Google discussed additions to one of the most powerful, remarketing lists.

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